Thinking Archive - Interbrand

Perspectives on what’s next, from Interbrand and the world’s leading CMOs.

Sector

Discipline

VIEW FROM THE INSIDE

Five Questions with Paul Bennett, Global Brand Director, AXA

Branding: the calculated approach to M&A success

Which brands go and which brands grow during an M&A?

Don’t want a flop? Consider your shareholders’ stake

The Magic Trifactor to Upping Your Odds for Success

Essity’s Tanja Grubner on breaking the taboos

Building a market-ready M&A brand

Why invest in branding?

What is a brand?

Culture Eats Strategy. Feed Your M&A

Financial applications for brand valuation

Financial applications for brand valuation: Delivering value beyond the number