This is Breakthrough Brands, Interbrand’s compilation of companies who are challenging category and cultural norms, pushing sector innovation to new, unexplored areas, and making even the biggest competitors take notice.

Research insights conducted in partnership with Vox Media.

Collision Conference 2022

Launching Breakthrough Brands 2022

Interbrand’s NY CEO Daniel Binns and Strategy Director Naeiri Zargarian reveal the 30 challenger brands defining the next decade.

Collision Conference 2022

Meet the 2022 Breakthrough Brands

Edwin Wong, SVP Insights & Innovation at Vox Media, moderates a panel of this year’s Breakthrough Brands honorees. What are their biggest challenges and opportunities? How do you continue to foster a culture of risk-taking and innovation as you scale? What are the trends happening in culture that brands can tap into? Get inspired by innovative brand storytelling.