The Thrive Paradox

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Join us for an exclusive, global screening of our uplifting new documentary, The Thrive Paradox
20 October at 10am EDT / 3pm BST / 4pm CEST.

Gonzalo Brujó, Global CEO of Interbrand; Christian Purser, CEO of Interbrand London; and Corey Schwarz, MD of C Space Health, will be joined by:

  • Patricia Purcell, Director, Nature, Climate, Energy, United Nations
  • Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard. Author of Wall Street Journal Bestseller “Quantum Marketing”
  • Julie Stephens, Global Director of Wellbeing and Inclusion, Bupa
  • Tanja GRUBNER, Global Innovation, Marketing & Communications Director, Feminine Care Global Brand, Innovation & Sustainability, ESSITY
  • Joe Goldberg, Head of Brand Strategy, Santander UK

The Thrive Paradox

  • Despite the rapid growth of the self-help, self-care and health industries, people all over the world are struggling to Thrive. Whether its declining mental health, rising obesity or shortening life expectancy – our investment in our selves doesn’t appear to be paying off.
  • The idea of thriving – of truly getting better at living – is universal. It’s central to our self-image of progress and success.
  • Paradoxically, while the human need to Thrive is universal and the process is definable, people – cross-generationally and cross-culturally – are struggling to Thrive.
  • For brand leaders, this context creates an extraordinary win-win opportunity to help customers Thrive, and drive growth, loyalty, partnership and innovation opportunities, have greater ESG impact, and engender greater employee loyalty.