“It’s about sticking to what makes you different at your core”: how Accenture is staying ahead of its competitors

Sophia Angelis, SVP Managing Director, Jack Daniel's Brands

“Evolution is important”: how Burberry shows up for its customers

Rod Manley, Chief Marketing Officer, Burberry

How Jack Daniel’s generates consumer engagement through exciting initiatives and partnerships

Sophia Angelis, SVP Managing Director, Jack Daniel's Brands

“There is nothing more important than the trust of our customers”: how Salesforce continue to lead with their values

Sarah Franklin, Chief Marketing Officer, Salesforce

Morgan Stanley’s CMO Alice Milligan on how they are building meaningful connections with their customers

Alice Milligan, Chief Marketing Officer, Morgan Stanley

How to move from “Mitigation Mindset” to “Leadership Stance”

Introducing Brand Leadership

Welcome to Best Global Brands 2022

Google CMO Lorraine Twohill on authenticity, innovation and inclusivity

Lorraine Twohill, Chief Marketing Officer, Google

“New players are constantly appearing”: how Santander remains relevant in the face of change

Juan Manuel Cendoya, Global Head of Communications, Corporate Marketing and Research at Banco Santander

McDonald’s CMO Morgan Flatley on how the brand is writing an exciting new chapter

Morgan Flatley, Global Chief Marketing Officer, McDonald's

40 Years of Innovation: how Adobe keeps re-inventing the future

Ann Lewnes, Chief Marketing Officer and Executive Vice President, Corporate Strategy & Development, Adobe

“Our values have always translated into coherent business choices”: why Prada’s internal culture prepares it for a bold future

Lorenzo Bertelli, Prada Group Marketing Director & Head of Corporate Social Responsibility

People, planet, and profit: how KIA’s three pillars will combine to shape its future

Artur Martins, Chief Brand and Experience Officer, Kia

A new frontier for automotive beckons – how will Porsche face the challenges and opportunities of the future?

Robert Ader, Chief Marketing Officer, Porsche AG

How Hyundai will approach the new age of mobility

Jaehoon Chang, CEO, Hyundai Motor Co Ltd

How HSBC has looked to the past to pivot to the future

Jonathan Castleman, Group Head of Brand and Partnerships’, HSBC

How Mercedes is driving innovation in the automotive industry

Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy

Peace Day Live: The role of branding in manifesting a more peaceful and sustainable world

Amanda Hesser, Co-CEO, Food52 – Food connects us to everything

Leveraging the Power of Cross-Generational Teams

Arvind Krishna, CEO, IBM – A new era for technology and innovation

M&A, the inescapable gate to new arenas 

Breakthrough Brands 2022: Report Download

Francesco Starace, CEO, Enel: A Renewable Future is Inevitable

Connect Arena: New models for human truths, brand economics and experience

“It is so important to be authentic and stand for who you are”: Elisa Segovia on authenticity, content and Lula Mena

Humax Mobility: How a consumer electronics company expanded into mobility

Relevance and Risk in the New Connection Economy

Now & Next: The Cultural Forces Shaping Connect

Transcending borders through constant reinvention

Technologists want Star Trek, People want a Mother. A Human Core to Innovation

Driving digital innovation: How Cisco pioneers customer connectivity

From Captive to Captivated: Why the brands in the business of connection are getting it wrong

Relevance, disruption, emotion: How Liberty Global has reshaped its boundaries for nearly two decades

The new standard for connectivity