Going Branded

About Branding & Big Brands

30 Most Powerful Tools Every Early Stage Startup Must Know & Use

January 27th, 2014

If your startup is at an early stage and you believe in the power of the Internet, if you think internet is the only thing which is the core of your startup and you aren’t aware about how to get more out of it. Then you have just come at the right place and this is a must read piece for you today.

It is just a straightforward list of all the popular online tools a startup can’t grow without. Most of them are free and the rest gives free demos to try and then buy.

Start With

1. MockFlow – A super easy tool to make professional wire frames in minutes. Before you start building a website, make a wireframe of how your website should look like by using simple drag & drop components.

2. Lean Stack – Lean Stack is your startup blueprint which makes a 1-page business plan in less than 20 minutes.

3. Launchrock – A best platform for creating a Coming soon page for your startups, products & ideas. Engage your sign ups, customize your code and get insights by using the easy analytics tool.

4. Kickstarter – Founded in 2009 Kickstarter is the world’s largest crowdfunding platform for inspiring ventures. If you need to get funded and you think your startup is one of the most creative I the world then try Kickstarter.

Indian TV Shows for Entrepreneurs and Startups

January 8th, 2014

Even after you have left TV remote and held computer mouse, but still TV channels are trying hard to take you back to televisions.

So you are a startup junkie and love to read entrepreneur stories on Internet and gain inspiration from Yourstory.in, Proto.in, NextBigWhat and all other entrepreneur and startup platforms, but still few TV channels are trying hard to take you back to television and to help you gain even more inspiration. Here you will be introduced to some TV shows which are based on entrepreneurship, startup and business.

1. AWAAZ Entrepreneur – CNBC AWAAZ


Saturdays – 08:30 PM

Sundays – 8:30 AM & 8:30 PM

Fridays – 5:30 PM

Program is based on entrepreneurship and business development; consultancy is another big part of this program. In AWAAZ Entrepreneur, you will be showcased the success stories of some small and medium businesses from diverse fields like marketing, finance, IT, digital media and more.

2. Young Turks – CNBC TV18


Wednesday – 7:30 PM

Saturday – 11:00 AM & 7:30 PM

Sunday 12:00 PM

Young Turks is India’s very first and longest running TV show based on young entrepreneurs. At Young Turks you will meet a new young entrepreneur every week with their innovations, ideas and latest startups.

3. Starting Up – ET Now


Tuesdays 11:00 PM

Saturday 10:30 PM

Sunday 10:00 AM

A platform where most innovative Indian startups are featured every week. And finally show ends with some great ideas and inspirations. Program is divided into sections, starts from the overview and story of the startup, funding ideas, advices and debates. Program ends with inspiration for new startup in identical domain.

4. StoryBoard – CNBC TV18


Saturday 2:30 PM

Sunday 11:30 AM

Wednesday 6:30 PM

StoryBoard is acknowledged to showcase the exceptional and pioneering personality from India. All the talents who are showcased in this show are from the sphere of marketing and advertising only.

5. Super Angels – ET Now


Saturday 6:00 PM

Sunday 5:00 PM

Not Running. Keep eye on GoingBranded to know when it comes or subscribe us.


6. India Business News – CNBC TV18


Daily 9:00 PM

11:00 PM & 12:00 AM

Gives insights for all day activities whether it is business, finance or entertainment.

7. SharkTank – ABC


Friday 9:00 PM (US Time)

Tuesday 8:00 PM (US Time)

An ultimate show based of US startups and promising entrepreneurs.

10 Minutes Startup Guide to Low Budget Online Branding

January 8th, 2014

More than 50 million people start worldwide every year. It states that more than 100,000 new companies take birth every day. This is really remarkable. Even more interesting fact is that almost equal number of startups dies every day. Only few Startups survive in corporate world, and such startups know how to build brand online or offline.

For the time being I will discuss only about building online brands for Startups. Online branding is about creating a buzz about your brand, maintaining online reputation and gathering maximum eyeballs for your brand. The more your company is apparent within the target audience more likely is your online branding, for this you need to run all the ongoing promotion campaigns in a right way. Now let’s focus on the effective aspects of building your startup a brand through low budget online branding.

Social Media: It is indeed the most popular, effective and undoubtedly a must adoptable method of online branding. Facebook, Twitter & Pinterest are most used social media platforms worldwide, and you must be from those who know the power of social media. Besides grasping more followers or likes for your brand’s page you must be striking enough to stir everyone come across. Keep all your brand’s attributes in your brain and persistently tweet/post/pin what your customers/audience love and appreciate.

Local Directories: As a startup your brand might be unheard in a crowd of big and small corporations. Listing your company and its products on Local Search Engines and Yellow Pages can help increase visibility & reachability to your targeted customers.

Online Display Advertising with Google Adword, Facebook: Facebook and Google are the most popular and obviously most visited websites on this planet, who the hell will ignore the power of these platforms. Even advertising on both platforms will eventually increase your brand’s visibility and search ranking as well.

Niche Advertising: A construction company can never afford advertising on a holiday blog, just because there are minimal chances to get customer. Search for the blogs that specializes in your domain and ask them for a space to put advertisement in form of banner, widget or text link of your brand.

Pre Promotion: It is the finest way to let your target customers know about your brand. Use social media profiles and coming soon page of your website to get it done in efficient way. Writing guest posts and putting these in some great blogs or startup platforms for your upcoming brand is also best way to make target audience aware of your startup.

Give & Take: Give and take is most successful and trending method to gain customers these days. Helping customers, solving their problems and getting all things done for your customers are signs of a fine and booming brand. Few techniques to do so are:

  1. Use power of blogs and social media platforms to help and give what your audience expects from your brand.
  2. Put whitepapers and useful guides on your website to let your visitors download.
  3. Create presentations and upload these to Slideshare and few more such platforms.
  4. Writing a guide book as e-Book is also a best way to do so.

How i Braved Anu Aunty and Co-Fouded A Million Dollar Company – Book Review

January 8th, 2014

Effectiveness of Anu Aunty Book can be deliberated by the fact that the very first word about the book comes in my lips is WTF. Yes you got it right, it is WTF. You even can’t imagine how many times it is used in book.


To tell you the truth book is really awe-inspiring and enough worth to motivate you. You must grab this book right away if you are young entrepreneur, student with a desire to do something pioneering, employee with fire in belly or loves to read something enthusiastic. Book is a complete lesson in itself showcasing obstacles faced by one who dreams doing something new in the world and how the author tackled the challenges against Anu Aunty, family and everyone resisted to start a business.

Name of book “How i Braved Anu Aunty and Co-Fouded A Million Dollar Company” states everything about the book nevertheless you would love to read each and every piece of book. Book is written by Varun Aggarwal who was a less than an average engineering student and wasted most of time chatting on facebook, smoking in Shiva’s Chai Shop and one who loved ideas more than tutorials written in his telecommunications engineering books. Varun hates the parents who want their child to become engineer or doctor.

Early Life:

Early chapters are introductory and explain the early life, Anu Aunty, friends, friends and Noon-Wines.

Business Idea:

This is when Varun start thinking about the idea and to change it into business. Where everyone was scared about his future, Varun was making business plans for his new idea with Mal at Shiva’s.

Braved Anu Aunty:

This is undeniably the most interesting part of this book. There is no doubt that Anu Aunty thought about Varun’s future, get him job and did many things to make him better and successful guy. But the business idea that Varun had in mind forced him to brave Anu Aunty. And eventually Varun braved Anu Aunty & Co-Founded a Million Dollar Company.

Business Get Outlined:

This is truly a must read fraction for all young entrepreneurs and one who think beyond to become doctor & engineer. When you think to start and everything oppose you, your parents will become more than your enemy, your friends and next of kin will be there only to de-motivate you, there will not be single buck in your pocket but still you think to start a million dollar company.

Date with Davika:

Apart from business idea Varun also had an awe-inspiring love story. Everyone has a love story and Varun also had two love stories along. One was to start a business of school merchandise and another was to get Davika close to him one day. And sooner or later he acquired everything he wanted.

This book is a love letter from a very passionate entrepreneur to all those people who are sitting at home and have great ideas and are waiting to take that firstly.

One of the fan of Anu Aunty’s Book